The International Surfing Association (ISA) and the Association of Paddlesurf Professionals (APP) World Tour are proud to announce a partnership that will mark a new era in the leadership and development of the sport of StandUp Paddle (SUP) worldwide.
The partnership involves the ISA taking a minority ownership in APP World Tour and providing an official ISA sanction of all APP World Tour events.
With this historic agreement, the APP World Tour (formerly known as the Stand Up World Tour & Series), the official professional world tour for the sport of SUP, exclusively aligns with and supports the ISA as the sole world governing body for Surfing, including SUP.
The official ISA sanction of the APP World Tour will start with the Mercedes SUP World Cup in Germany on June 30th 2017. On this occasion, the APP World Tour will actively promote and brand the ISA as the official sanctioning body through all communications and event materials. The ISA will do the same through all its official communication channels.
In recognising and celebrating that SUP is born from the sport of Surfing, the ISA and APP are jointly committed to continuing to provide a long-term professional pathway for all the top SUP surfers and racers.
In recent years, the ISA and the APP have been actively pursuing ways to work more closely together in the best interests of the sport. The two organizations have enjoyed a productive and positive working relationship. This agreement is a consequence of these efforts and relationship.
Both the ISA and APP share an ambitious vision in the global development, growth and sustainability of SUP, including the objective of seeing SUP included in future editions of the Olympic Games under the ISA’s leadership and authority.
This landmark partnership reflects an innovative and pioneering approach of an IOC-Recognized International Federation and a professional tour working in harmony for the development of the sport and the interests of the athletes.